Borghese cosmetics

Borghese cosmetics

History

Princess Marcella Borghese founded the line of prestigious cosmetics named after her. Marcella Fazi married Prince Paolo Borghese, Duke of Bomarzo in 1942. This famous aristocratic family’s illustrious ancestors included a Pope, several cardinals and a sister of Napoleon who also married into the family. The Villa Borghese was the original home of the family and they owned the beautiful Borghese Park in Rome, near the Spanish Steps.

Charity work for orphans and looking after her two twin sons, Francesco and Livio, were Marcella’s main concerns, at first. She had helped her mother with charity work so she was used to it and liked it, but the enterprising young woman wanted to have her own career. The Italian nobility, especially the women, usually didn’t work in those days – they managed their estates and created memorable gardens instead – although Prince Paolo became the President of General Motors in Italy.

Natural cosmetics

Many aristocratic Italian families commissioned their own cosmetics and skin creams. The Borghese’s secret recipes were made using fruits and other natural ingredients. After her sons grew up, Marcella decided to create a small range of lipsticks based on these formulas. Only two colors were available in those days – one for brunettes and one for blondes – but the Princess wanted to make lipsticks to match the colors of women’s clothes and hair. She also imagined naming the lipsticks after her favorite jewels.

The family opposed the idea at first, but relented when Pope Pius XII gave the cosmetics his blessing. In 1956 Marcella traveled to America to meet Charles Revson, the founder of Revlon. He helped her to create her cosmetics line, and bought it as a subsidiary of the company. One of Marcella’s first collections included brightly colored lipsticks and nail colors to match the vivid colors of her friend, Pucci’s knitwear.

Montecatini Cosmetic line

The innovative Princess was one of the first people to create a skincare line which was based on the natural therapies of a spa. Her Montecatini Cosmetic line, named after her favorite spa, an ancient town in Tuscany, used the healing properties of the Terme di Montecatini mud and the mineral waters.

The products were tested by the Montecatini Dermatological Institute and are said to have anti-ageing properties.

Mud products

Borghese Cosmetics are famous for their mud products, which have been praised by many product reviewers. The Princess continued to be very involved with the cosmetics line until she died at 90 in 2002. Georgette Mosbacher, the new owner and CEO of Borghese Cosmetics, decided to reinvent the struggling company by producing colors and textures influenced by the top Italian designers and introducing new products, such as the Spa Kits that can be used at home.

Handsome Prince Lorenzo Borghese, Marcella Borghese’s grandson, inherited her love of cosmetics. He produces a skincare and accessory line for pets called Get Royal Treatment, in memory of his beloved dog, Belle, who died of cancer in 2005.

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