5 Italian towns for chocolate lovers

5 Italian towns for chocolate lovers

Italy has long tradition associated with chocolate making.

Turin became the first capital of chocolate. Two other centers of excellence include the Sicilian town of Mordica, which still produces its chocolate following the original Aztec recipe, and the Chocolate Valley in Tuscany. The country also hosts some of Europe’s most famous chocolate fairs, where chocolate producers and chocoholics from all over the world meet annually. Here, you will see the list of 5 Italian towns for chocolate lovers.


Located in Piedmont region of Italy, the city has a long association with chocolate. Cacao was brought to the city by the end of the 1500s and the first choccolateria was opened in 1678. It was also in Turin that the Frenchman Doret developed the first machine for processing cacao and mixing it with sugar and vanilla, giving birth to the first solid chocolate bars.


Location: Piedmont

Sights: Piazza San Carlo, Museo Nazionale dell’Automobile, Santuario Basilica La Consolata

Hotels: Grand Hotel Sitea, Hotel Victoria, Residence Sacchi


This one of the late baroque towns in Sicily. Modica’s chocolate produced according to a special recipe, has a very singular taste and texture. The recipe is believed to descend directly from the Aztec tradition brought to Sicily by the Spaniards. Modern chocolate is heated at high temperatures to produce a perfectly smooth texture that melts in the mouth. Instead, during the production of Modica’s chocolate, the chocolate mass is kept below the temperature at which sugar melts, throughout the process, which gives the cioccolato modicano its typical granular texture.


Location: Sicily

Sights: Chiesa di San Giorgio, Chiesa di San Pietro, La Casa delle Farfalle

Hotels: Hotel Palazzo Failla, Torre Del Sud Hotel, Pietre Nere Resort

5 Italian towns for chocolate loversNaples

Two of the most famous historic chocolatiers in Naples are Gay-odin and Scaturchio. The latter one, renowned since 1905 for its Ministeriali, is located in the historic center of Naples, on Piazza Domenico Maggiore. Legend has it that during the early years of the unification of Italy, Francesco Scaturchio, founder of the chocolate shop, fell in love with a chanteuse, and to conquer her heart he invented a chocolate medallion with creamy filling, the Ministeriali. The delicacy, confectioned according to a secret recipe, comes in two different shapes.


Location: Campania

Sights: Museo Cappella Sansevero, Galleria Borbonica, Teatro di San Carlo

Hotels: La Ciliegina Lifestyle Hotel, Hotel Piazza Bellini, Hotel Il Convento


Perugia is home to the Perugina chocolate and to one of the most important chocolate fairs in Italy, Eurochocolate. Another institution in Perugia dedicated to chocolate is the Pasticceria Sandri, in Corso Vannucci 32, the most ancient pasticceria of Umbria. It is still run by the descendants of the same family of Swiss confectioners Schucani who came to Italy in the 1800s.


Location: Umbria

Sights: Rocca Paolina, Piazza IV Novembre, Museo-Laboratorio di Tessitura a Mano Giuditta Brozzetti

Hotels: Hotel Tevere, Castello di Monterone, Borgo Dei Conti Resort

5 Italian towns for chocolate loversChocolate Valley in Tuscany

The Chocolate Valley refers to the strip of land that goes from Prato to Pisa, with Pistoia in its center, home to some of the region’s most renowned chocolatiers. Considered the other chocolate capital of Italy, the area offers many specialized touristic itineraries.


Location: Italy

Sights: Piazzale Michelangelo, Piazza della Signoria, Duomo – Cattedrale di Santa Maria del Fiore

Hotels: Plaza Lucchesi Hotel, Portrait Firenze, Grand Amore Hotel and Spa

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